M West Challenge

West Michigan's Student Entrepreneurship Competition

Welcome to the 2023 MWest Challenge, a student venture competition designed to create cross collaboration between students that span across several universities from West Michigan. Through MWest, entrepreneurially minded students are able to develop and grow new ventures based on their own ideas. MWest involves eight West Michigan colleges and universities, representing 75,000 students from: Grand Valley State University, Kendall College of Art and Design, Davenport University, Aquinas College, Calvin College, Cornerstone University, Grand Rapids Community College, Kuyper College, and Hope College.

The MWest Student Experience

Students participating in the MWest Challenge competition will have a unique educational experience as they develop their business concepts and compete for prizes during the pitch competition.

  • Attend the virtual informational kickoff event (January 23, 2024)

  • Build a startup team with peers from your school or any of the participating schools

  • Develop a business concept idea using the guidelines

  • Gather feedback from faculty and community mentors

  • Gather feedback from potential customers

  • Refine your business concept

  • Compete in your school’s competition selection event (see respective schools for details)

  • Develop your pitch presentation or innovation showcase poster/table materials

  • Attend the MWest Challenge competition at GRCC on April 17, 2024

  • Network with community leaders and other business founders

  • Pitch to a jury of leaders from the Grand Rapids startup ecosystem

  • Receive feedback on your business concepts from jury members

  • Win prize money (or seed funding if you plan to start the business)!


Competition Timeline

January 23, 2024

January 23 - March 22, 2024

March 25, 2024

March 27, 2024

March 27, 2024

April 17, 2024

April 17, 2024

Virtual Informational Kickoff Event (6:00-7:30 pm)

Develop Business Concepts

Participating Schools Submit Teams for Competition

MWest Challenge Finalists Teams Announced (7 Total)

Innovation Showcase Teams Announced (21 Total)

Innovation Showcase from 5:00-6:30pm @ GRCC ATC

Final Pitches from 6:45-8:15pm @ GRCC ATC