M West Challenge

West Michigan's regional business plan competition.

Welcome to the 2016 MWest Challenge, a student venture competition designed to create cross collaboration between students that span across several universities from West Michigan. Through MWest, entrepreneurially minded students are able to develop and grow new ventures based on their own ideas. MWest involves eight West Michigan colleges and universities, representing 75,000 students from: Grand Valley State University, Kendall College of Art and Design, Davenport University, Aquinas College, Calvin College, Cornerstone University, Grand Rapids Community College, Kuyper College, and Hope College.

Previous Winners

2016 Award Winners

  • Bootstrap Innovations
    Northwestern Mutual Grand Prize - Masterclass: $6,500


  • Lüp
    Northwestern Mutual Grand Prize - Early Stage: $6,500


  • EZ Pump
    Spectrum Health Care Innovation: $5,000


  • Fathom
    Amway Spirit of Entrepreneurship: $3,000


  • Edicolore
    Second Place - Early Stage: $3,000


  • Safekeyy
    Third Place - Early Stage: $2,000


  • LoadMate Wheelchair Loader
    Impact Award: $1,000


  • Morpheus Scheduling Software
    Impact Award: $1,000


  • UNA
    Impact Award: $1,000


  • Simply Conquer
    Impact Award: $1,000


  • Ice Cream Boat
    Impact Award: $1,000


  • Old Flame
    Impact Award: $1,000


  • Orindi Ventures
    Impact Award: $1,000


  • The Mat
    Impact Award: $1,000


  • Lockdown G-Rapids
    Impact Award: $1,000


  • The Shop Supermarket
    Impact Award: $1,000


  • Tech-ulance
    Impact Award: $1,000


  • Young At Heart Home Care
    Impact Award: $1,000


  • BioMarks Studio
    Impact Award: $1,000


  • Jewelry Subscription Box
    Impact Award: $1,000


2015 Award Winners

  • Airway Innovations
    Grand Prize-Masterclass: $6,500


  • Safety Sit
    Spectrum Health 2nd Place: $2,500


  • Re Fresh
    Grand Prize: $6,500


  • FitFrames
    2nd Place Winner: $2,500

  • Green Pumps
    1st Place Pitch: $2,000


  • Vandergen
    2nd Place Pitch: $1,000


  • Jitney
    Spirit of Entrepreneurship: $1,000


  • The Entreprenartist Movement
    Lifestyle Award: $2,000

  • Elevated Perspective
    GR Current Technology Award: $2,500


  • Levitronics
    Innovation by Design Award: $2,000



2014 Award Winners

  • Fluition
    First Place: $15,000


  • Soletics
    Second Place: $10,000


  • OneBowl
    Third Place: $4,000


  • Refutea
    Social Venture Award: $3,000

  • TakeItOnline
    Technology Award: $3,000


  • Green Apple Energy
    Sustainability Award: $3,000


  • Schewpps Pets
    Life Style Award: $2,000


  • Refutea
    1st Place Pitch: $2,000

  • TakeItOnline
    2nd Place Pitch: $1,500


  • PRESH
    3rd Place Pitch: $1,000


  • Tizzy
    People's Choice Award: $500